How’s That “REBRANDING” Working For U?
I don’t think for a minute that your brand is a pig, but Taking care of your brand means that you look at it from all 360°, not just the front…
You must consider all the brand touchpoints that together create the consumer experience.
PHASE 1: The Pre Purchase stage
PHASE 2: The actual Purchase
PHASE 3: And the Post Purchase stage
You must consider each and every step you take, and build the right customer experience in each stage.
That is the only way to rebrand yourself into profit.
Forget new logos, new advertising campaign or replacing your CMO.
Find ways to control the voyage your product or service takes with the consumer at every point.