Branding and Brand Management

 Being engaged in branding is not synonymous with brand management.

If a good brand means that people think about you positively, than brand management is the process of maintaining that positive thought.

When you look for a job and see a job description of “Brand Manager”, it is most likely a Product’s Manager job.

Brand managers today are more that just managing the supply chain, distribution and P&L of a product.

A lot of things have to be managed on the way to become a good brand.

The large part of those activities are internal, and only some are articulated in advertising…